Marsh Canada’s Sports and Events Practice focuses on industry-specific needs allowing us to provide customized client solutions.

As a sports and events client of Marsh Canada, you are drawing from the full breadth of Marsh & McLennan Companies’ expertise and service solutions. Marsh has built its business model around practices dedicated to industry specialization.

Marsh’s Sports and Events Practice provides risk management solutions based on in-depth knowledge of the risk exposures facing corporations in Canada—and around the world.

Your key business issues may include:

• Abuse Liability
• Accident Benefits Programs (ABP)
• Claims Management
• Crisis Management and Business Continuity Planning (BCP)
• Event and Sponsorship Exposures – Direct and Contingent
• Participant to Participant Liability
• Promotional and Incentive Bonuses
• Risk Control – Visitor and Fan Safety, and Slip and Fall
• Security and Terrorism
• Stadium and Arena Project Risk
• Weather Risk

And a host of other emerging issues given the rapidly changing global business environment. Here are a few examples of how your Marsh Canada advisor can keep your business ahead of the risk curve:

Event and Sponsorship Exposures – Direct and Contingent

It is not unusual for a high-profile corporate sponsor to be brought into a claim for injury or damages simply because their name is associated with the event. The practice of looking for potential “deep pocket” defendants is common in civil litigation. Insurance is available that is designed to protect the vicarious liability of companies that sponsor sporting and entertainment events and activities. This insurance is designed to protect the corporation’s core insurance program or self-insured retention.

Participant to Participant and Abuse Liability

Exposures arise from injury or property damage sustained by players, coaches, officials, or other participants in an activity. The risk of injury or damage to property can be significant considering the number of people who are in the middle of “the action”—or close to it. Members of Marsh’s Sports and Events Industry Practice specialize in both risk transfer and non-risk transfer solutions to address the unique risks of Participant and Professional Liability.

Risk Control – Visitor and Fan Safety, and Slip and Fall

Exposures arise from injury or property damage sustained by those who are observing the activity. The common ways a sports organization can be held liable are:

• Slip/trip/fall around playing field due to hazards such as holes, slippery surfaces, or uneven surfaces
• Slip/trip/fall off of bleachers
• Contact with ball caused by lack of barriers or defective barriers
• Contact with ball caused by improper positioning of players during warm-ups

Coverage for spectator liability is found in the general liability policy. Marsh assists clients with pre-event loss control activities and on-site claim services that, along with diligent contractual analysis, can be used to help control this exposure.